Visual Thinking

A Matter of Diversity: Faces Imitating Electric Plugs Imitating Faces by Hungyuan Jiang and  Xiuchai Xu. 

A Matter of Diversity: Faces Imitating Electric Plugs Imitating Faces by Hungyuan Jiang and  Xiuchai Xu. 

“To create this composite image, Jiang and Xu directed the models to adopt a particular pose, without telling the models how the image would be juxtaposed with a particular electrical plug…resulting not only in a conceptual link between human expressions and electrical devices, but it in its methodology it situates participants in a relationship between distinctive individual affective expression and otherwise neutral forms.” ACM Interactions Vol 18 issue 5, pages 62-63. 

Not to mention an effective use of color to communicate distinct emotions! I love this image. It asks us to think critically about our relationship to consumer electronics as well as an innately human impact on industrial design. 

Eli Blevis’ new feature Visual Thinking Backpage Gallery in the most recent issue of ACM Interactions (Sept+Oct 2011 issue) is inspiring, to say the least. Utilizing image, particularly including human facial expression, is undoubtedly the most direct way to link user emotion to a particular physical design, as in a conceptual piece using humor (as seen here), or when measuring the user experience. I will definitely be trying this technique at home.