User Lens shows you the world through the eyes of your users.

One-off 'user testing' is not enough. Successful product teams invest in deeply understanding and learning from their users throughout the creative process. User Lens provides the data and human factors expertise required to build engaging, lasting experiences.


User Research

  • Ethnography

  • Customer Journeys

  • Field Studies

  • Design Research

  • Focus Groups

  • Diary Studies

  • Surveys



  • Usability Testing

  • Prototype & Concept Testing

  • Rapid Iterative Testing

  • Information Architecture

  • Beta Testing

  • Playtesting

  • Participant Recruiting


Hardware + Software

  • Virtual and Augmented Reality

  • Wearable Devices

  • Robotics & Personal Assistants

  • Home Automation

  • Human Factors Evaluation

  • Touch, Voice, & Gesture Input

  • 3D Making, Crafting, & Building


We are a user experience firm based in San Francisco.

User Lens was founded in 2006 by a user experience expert and researcher with over a decade of experience at companies like Microsoft and Amazon creating meaningful user insights and building award-winning consumer products and technology.

Our clients include Fortune 500 companies, stealth innovation labs, and Silicon Valley startups. We would love to hear from you if you think we can help.

Jennifer McCormick, Founder and Principal Researcher

User Lens donates to RAINN to support survivors of sexual violence. You can #GiveToRAINN too: